Head of Demand Generation

DeepL is a leading AI company that applies neural networks to help people work with different languages. With DeepL Translator, we have created the world's most accurate machine translation system and made it available free of charge to everyone online. Over the next few years, we aim to make DeepL the world's leading language technology company.

Our goal is to overcome language barriers and bring cultures closer together.

What distinguishes us from other companies??

DeepL was founded by developers and researchers. We focus on the development of new, exciting products to help people communicate, utilizing the latest AI techniques. Our work culture is very open giving creating an environment to build and deliver innovative solutions to the world.

What will you be doing at DeepL?

As the Head of Demand Generation, you will lead the development and reliability of our demand engine to drive growth, enhance efficiency, and maximize ROI of our programs. You will work closely with the marketing, sales, and executive leadership to develop and execute our marketing engine that align with our business objectives. Your expertise in large scale product-led growth (PLG), traditional inbound, and account-based marketing (ABM) programs and technologies will be critical in shaping our marketing operations results.

Your choice

We are constantly looking for outstanding employees! Currently we offer remote work in Germany, the Netherlands, and the UK. Whether you would like to work from home in one of these countries or from one of our offices in Amsterdam, London, Cologne or Berlin: the choice is yours. No matter where you choose to work from, our way of working is designed to make you an essential part of the team.

Your responsibilities

• Demand Generation Strategy: Develop and manage a comprehensive demand generation strategy that delivers on the company's growth objectives. Collaborate with cross-functional teams including sales, product, and marketing, to identify key market segments, buyer personas, and competitive positioning.
• Lead Generation & Conversion: Oversee the end-to-end lead generation process, from identifying target audiences and creating compelling content to optimizing conversion rates. Implement lead scoring and nurturing programs to move prospects through the sales funnel effectively.
• Digital Marketing & Campaign Management: Drive digital marketing efforts across various channels, such as email, social media, paid advertising, SEO/SEM, and content marketing. Utilise data-driven insights to optimise campaigns, improve ROI, and continuously innovate marketing strategies.
• Marketing Automation, Operations, & Analytics: Leverage marketing automation tools and technology to streamline processes, enhance efficiency, and deliver personalised experiences to prospects and customers. Implement robust tracking and reporting mechanisms to monitor marketing performance, analyse campaign effectiveness, and provide actionable insights to stakeholders.
• Budget Management: Develop and manage the demand generation budget, ensuring optimal allocation of resources for maximum impact and ROI.
  
• Team Leadership: Attract, mentor, and motivate a high-performing demand generation team. Provide coaching and professional development opportunities to foster individual growth and team success.
  
• Collaboration: Foster a collaborative culture within the marketing team and across departments. Work closely with sales to align demand generation efforts with revenue goals and ensure smooth handoff of qualified leads.

About you

• Proven experience in leading innovative marketing operations teams, preferably in a technology or SaaS company
• Strong expertise in product-led growth (PLG) including advanced scoring and automation that drives measurable results
• Experience designing account-based capabilities to enable ABM and expansion programs
• In-depth knowledge of marketing automation platforms, CRM systems, and other marketing technologies (e.g., HubSpot, Salesforce, Marketo, etc.).
• Proficiency in data analysis and reporting, using tools such as Excel, Looker/Tableau, or similar platforms.
• Demonstrated experience in building, managing, and developing high-performing teams.
• Excellent strategic thinking and problem-solving abilities, with a keen eye for detail and a data-driven mindset.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex ideas to both technical and non-technical stakeholders.
• Proactive and self-motivated, with a passion for continuous learning and staying up-to-date with industry trends and best practices.

What we offer

• A friendly, international, and highly committed team with a lot of trust, with efficient decision-making processes
• Meaningful work: We break down language barriers worldwide and bring different cultures closer together
• Work on the scale. Opportunity to grow the state-of-art technology with a strong product x market fit. Millions of people have used DeepL up to this date
• We cherish collaboration and efficiency but are human in our approach - empathy and inclusivity are critical
• Flexible Work Arrangements. With office hubs in Cologne, Berlin, London, and Amsterdam, you choose where and how you work.
• Ownership matters on all levels. We offer a virtual share program for all employees.
• Regular team events – internationally

If you are an ambitious demand generation leader with a proven track record in PLG, ABM, and driving growth in a B2B environment, we encourage you to apply. Join our team and play a pivotal role in growing DeepL as a leader in the dynamic world of AI powered translation and communication.